So, you’ve purchased a LifeLearn WebDVM website, custom designed to make you stand out from the competition and book more appointments. Or perhaps you’ve purchased the ALLYDVM Communication + Retention System to optimize client communications and clinic profitability. Whatever you’ve chosen to grow your practice from LifeLearn’s suite of customizable online solutions, you may be thinking, “What else can I do to set my practice up for success in 2020?”

To quickly point you in the right direction, here’s a list of our top veterinary marketing blogs for 2019:

 

Email Optimization

When writing email messages to your clients, you and your team naturally strive to make zero mistakes, and that’s a great goal. Yet we’re all human, meaning errors sometimes get through. So, what do you do when an “oops” happens?

Here are some best practices to help you recover and keep your practice image intact.

People have definite likes and dislikes about email. So, sending out the wrong kind of email can harm your clinic’s identity and discourage pet owners from becoming or continuing as clients.

To avoid this, here are five essential email tips to help protect your clinic’s reputation, boost the effectiveness of your client communications and improve patient outcomes.

 

Social Media Optimization

More traffic from Facebook to your practice website doesn’t just mean more opportunities to convert visitors into clients. More traffic helps boost your website’s ranking in search engines, which improves your online discoverability by pet owners and potential to attract and convert even more clients.

To get all this working for your practice, here’s what you need to understand about the relationship between your Facebook page and your website.

Stock photos have their place in veterinary marketing. Yet when it comes to engaging more pet owners on social, real photos of real clients and their pets work much better. Before you whip out your camera or smartphone, though, there’s one big thing to consider: getting client consent.

Here’s how to do it (complete with a free client consent form template).

No one wants a bad review on Google or negative comment on their social channel. Yet they happen, and when the haters hate, their venom can often feel like a death knell to the business reputation you’ve worked so hard to establish. However, before you board up the front door in the belief that your practice reputation has been torpedoed, understand that those less-than-perfect reviews come with some unexpected benefits.

Here’s how to handle negative reviews to realize the benefits.

Google “tips to improve pet-owner engagement on social” and you’ll find any number of articles about the right channels, tools, and other machinery. The challenge is that posting anything to social involves writing a few lines of content, and that’s where many tips articles fall short. While many articles recommend types of posts that tend to perform, they rarely explain key writing tips that help improve engagement for one post over another, even though two posts are seemingly the same when placed side by side.

To fill in some of the missing information, here are three painless writing tips with walkthrough examples to help boost pet-owner engagement on social, including why they work.

How often do you take the time to thank the people whom you engage online and who support and promote your business by sharing your posts? A thank you is a great way to acknowledge them and their loyalty—and keep them engaged so they continue sharing your posts.

Here are three easy and creative ways to thank your social media followers.

Your Facebook page is like walking into a job interview. Based on how your page reads, looks and even functions, prospective clients will quickly decide whether to become a customer (or, hire you). So, it’s important to make a good first impression.

If you’re unsure about what kind of impression you’re giving, or if you’re worried that your Facebook page isn’t as good as it could be, here are 10 simple tips to officially un-stink your Facebook page.

Hashtags are an indispensable part of marketing your practice better on social media. But what the heck is a hashtag and how do you use them properly?

Here’s what they are and how to use them more effectively for better veterinary marketing on social.

 

Client Engagement and Retention

Most pet owners can appreciate the professional skills and experience of veterinarians and their teams to help ensure the health and wellbeing of their pets. But overriding that, pet owners are emotionally connected to their pets. So, in addition to caring about the veterinary medical skills and experience of you and your team, pet owners want to know how much you and your team care about their pets.

Here are five simple ways to show your clients that you care.

 

Video Optimization

Just like sharing videos on your social channels, sharing videos on your practice website is a great way to help attract more visitors and turn more of those visitors into clients. To help put video to work for your practice, all LifeLearn WebDVM websites include the ability to display and play videos from external sites like YouTube, and to alleviate any misinformation that you may have heard, you can safely post someone else’s YouTube videos on your website, provided you know and follow a few things.

Here’s what to know about posting YouTube videos on your practice website.

Many veterinarians think about using video on their social channels to reach and engage more pet owners. Yet many stop short of producing a video because they don’t know what kind of video to create or they don’t feel like they have enough time. If this sounds familiar, the clinic walkthrough video is one of the simplest and quickest videos to make.

Here’s how to make one in 5 easy steps.

 

Testimonial Optimization

Customer testimonials given in a problem-solution narrative (or, story format) provide a more highly compelling reason for prospective clients to become customers.

Here’s how to get these kinds of testimonials and make the most of them.

Here’s to your success in 2020!

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