GUELPH, ON—April 23, 2019— To help pet service businesses thrive in a booming pet service market, LifeLearn Animal Health recently unveiled six new solutions to help pet service businesses improve their online presence, manage their businesses more effectively, attract more customers, boost client engagement and trust, and improve profitability.
“The pet service market is booming for boarding kennels, dog-walking services, grooming services, and dog daycare businesses,” says Randy Valpy, President and CEO of LifeLearn, “and growth is projected to continue. We’re thrilled to offer a suite of new solutions to help new pet service businesses easily get started in an exciting growth industry and to help established pet businesses reach their goals in a competitive market.”
Demand and Growth for Pet Services
According to the global market research firm IBISWorld, demand for boarding kennels, pet sitters, dog walkers, groomers, trainers, and other pet service businesses is at an all-time high due to changing consumer preferences regarding pet care and improved per capita disposable income. And IBISWorld projects steady growth for the next several years.
Similarly, studies by Grand View Research show the demand for pet grooming and boarding services has roughly grown by 5.9% annually since 2014, and this annual growth for the next several years.
The encouraging news for both start-up and established pet service businesses is that growth has been steady even during recessionary periods. Because of this, Forbes cited the pet service industry as “one of the best recession-proof industries.”
The Challenge: The Pet Business Boom Means Tough Competition
Increased market demand for pet services, coupled with low barriers for entry into the industry, has created a highly competitive market for both start-ups and established pet service businesses, much like the competitive market now faced by veterinarians.
“For years, we’ve been helping veterinarians improve their online presence and optimize clinic management to better compete and thrive with LifeLearn’s ECOsystem of solutions,” says Valpy. “And we’re pleased to now offer pet service businesses the same competitive advantages with LifeLearn’s suite of new solutions for pet services”:
WebPS | Custom Websites for Pet Services: LifeLearn WebPS websites are custom-built for pet service businesses to strengthen their online presence and attract more bookings. Tailored to reflect a pet service’s brand, WebPS websites include customized navigation and mobile-responsive pages to simplify the ability of current and prospective customers to find and explore a pet service’s website.
AdLift | Custom Digital Advertising for Pet Services: LifeLearn AdLift helps pet service businesses reach more pet owners and increase pet bookings with all-in-one digital advertising packages tailored for maximin impact on Google and Facebook.
PetScribe | Custom Digital Content: Ready-to-use custom content for pet services to use in customer emails, newsletters, blogs and social posts to engage more pet owners.
SEO Extreme | Search Engine Optimization: As a time-saving service for busy pet service businesses, SEO Extreme helps improve the online presence and search engine ranking of pet service business websites and adjusts SEO to keep their websites ranking high.
PetNurse | 24/7 Telehealth Support: Working in partnership with veterinary practices, PetNurse provides reliable support for pet owners who need instant answers to pet health concerns. So, between the practice and PetNurse, a 24/7 service is provided to pet owners without the need to recruit additional staff.
Gingr Pet Parent Education Powered by LifeLearn: Pet service businesses have the option of integrating a powerful library of 1,600 trusted pet health articles (created from LifeLearn’s online client education library, ClientEd) into Gingr, the leading online appointment and customer management system for the pet service industry.
Born of LifeLearn’s deep experience in the science and business of the animal health industry, LifeLearn’s new solutions for pet service businesses serve the demands of today’s pet owners.
For all features included with each new pet service solution, visit LifeLearn’s Pet Service Business Solutions page at www.lifelearn.com/pet-services.
About LifeLearn Animal Health
Celebrating 25 years of continuing innovation and excellence, LifeLearn, Inc. provides education and communications products and services to the veterinary profession, animal health organizations, and pet service businesses. LifeLearn’s award-winning competencies in digital media, combined with longstanding veterinary content expertise, have delivered sophisticated offerings to veterinarians to optimize their practices, including: WebDVM, custom veterinary websites; ClientEd; client education resource; and Sofie, the advanced veterinary medical search tool. And for 20 years, animal health corporations have relied on LifeLearn to provide veterinary-focussed education, digital marketing, and meetings agency services to optimize their businesses. LifeLearn was named one of Canada’s fastest-growing companies from 2015 to 2017 by PROFIT 500 and GROWTH 500 in 2018.
For more information, contact:
Ed Casagrande, Director of Marketing
(800) 375-7994, ext. 244Leadership, Pet Health, Veterinary Marketing