COVID-19 financially hit veterinary practices hard. According to an April 2020 survey of 2,017 practices by the AVMA, “nearly every practice reported a decline in revenue.” While some practices saw an uptick in revenue during the summer, July 2020 research by the Business Research Company reported how revenue for the veterinary and animal health industry is expected to decline in 2020 at a rate of -22.6% due to social distancing, lockdowns, and other restrictions that, because of rising COVID-19 case numbers, are returning to a stringency seen in the early days of the pandemic.
The good news is that, for the veterinary and animal health industry, the Business Research Company report predicts, “The market is then expected to recover and grow at a rate of 5.1% from 2021,” and continue growing until 2023.
So, the question right now for many veterinary practices is this:
“To bridge between current economic challenges and the predicted recovery, and to best position my practice for growth beyond, how do I attract, engage, and convert more pet owners into clients without spending a lot of money?”
To help practices do this, we are currently offering 80% off setup fees for WebDVM custom veterinary websites* from Oct. 1st, 2020 to Dec. 31st, 2020. (Not a typo. It’s 80% off.)
Why Your Veterinary Website Is Extra Important Right Now
With some 70% more people now using the internet because of physical distancing, the first encounter that most pet owners are going to have with your practice is your website, and they’re going to quickly form a first impression of your practice based on how your website looks and functions.
According to research:
- 70-80% of people research a business online before visiting it or purchasing something from it.
- 46% of people judge the credibility of a business based on the look of a business’s website.
- 38% of people will stop engaging with a website if they find it unattractive.
To bottom line comes down to what veterinarian Phil Zeltzman wrote some while ago for Today’s Veterinary Practice. “If your website doesn’t impress clients, they are likely to move on to your friendly competitors.”
Each WebDVM website is custom designed to help you stand out from the crowd by telling your practice story, and follows established principles of design and user experience best practices to attract and convert more pet owners. With Google Certified account managers and optional ongoing search engine optimization, WebDVM helps you stand apart from the competition and makes it easy for pet owners to find you online.
50% of New Business for Harmony Veterinary Center
As an example of WebDVM’s effectiveness, Julia McPeek of Harmony Veterinary Center shares how, after some “rough experiences” working with other web designers, her practice began working with WebDVM to bring their website vision to life, and how their custom WebDVM website generates 50% of new business.
WebDVM includes expert-written pet health content and online resources to improve compliance and help your practice educate and communicate with pet owners more efficiently. WebDVM also includes prescription and food request forms to help maintain revenue while adhering to physical distancing. If clients cannot visit your practice in person, online prescription refill and food request forms can enable your practice to have food and medications ready, and allow your team to schedule a time to deliver those items to a physical-distance location like a parking lot.
WebDVM Comes with a No-Fuss Setup and Ongoing Support
Our proven no-fuss setup means that all we need to get started is a quick call to learn more about your practice and website goals, and then a review call to make sure we captured your website vision. And our commitment to ongoing toll-free support means our team is here for your practice every step of the way—even after your website goes live.
Attract, engage, and convert more pet owners today with WebDVM—now 80% off* from Oct. 1st, 2020 to Dec. 31st, 2020.
*Offer applies to WebDVM Plus and Pro.