Get ready to revamp your email marketing strategy with ease—here’s how! As a modern veterinary practice, sending marketing emails is essential to the growth and success of your business. But…
Your clinic website is typically the first thing that potential clients see, and first impressions count. According to a Harvard Business School study, people form opinions about others in seven…
While SEO, custom website content, and digital advertising are all effective tools for improving traffic to your practice website, Facebook is a great way to improve traffic. In fact, research…
To save staff time, improve efficiency, and generate more revenue, your website needs to be working for your practice as an extension of the team, and in order to do…
GUELPH, ON - April 07, 2022 - Despite new challenges facing veterinary practices every year, the industry has proven extremely resilient in the face of adversity. To better understand the…
Congratulations! For those who read the first three parts in our four-part series about how (and why) to create a solid social media strategy in 2020 (and beyond), you’re in…
In Part 1 of this blog series, we looked at why having a solid social presence will be a key asset for practices to stay competitive and attract new clients…
In Part 1 of this blog series—How (and Why) to Create a Solid Social Media Strategy in 2020—we examined why having a solid social presence will be extra important for…
This blog series has been updated from a previous series to reflect current and key marketing considerations for the current COVID-19 crisis and the days beyond. In the post-pandemic landscape…
The Centers for Disease Control and Prevention acknowledges that “the greatest risk of COVID-19 exposure to staff at veterinary clinics comes from person-to-person transmission.” So, if you can help pet…
In their April 8th, 2020 Benchmark Data report “How COVID-19 Is Impacting Sales and Marketing Performance,” Hubspot examined aggregated data from its global customer base of over 70,000 companies to…
To help veterinary practices stay financially afloat during the COVID-19 crisis, the Ontario Veterinary Medical Association (OVMA) recently released a list of recommendations. Among them, the OVMA recommends that practices…