Sometimes, it can be tough to come up with ideas for posts to share on Facebook. If you’re feeling a little stumped, we’ve compiled some great post ideas that real veterinary practices are sharing on Facebook to get your creative juices flowing.
The Lost and Found Post
We like to see veterinary hospitals reaching out on social media to help clients find missing pets. Lockerby Animal Hospital shared this post to help find Reglisse:
And we love seeing follow up posts when pets are found! Nothing makes people feel better than heartwarming stories of reunited families.
You know how sometimes you have a secret that you are bursting to tell everyone? Well, that has been our team at…
The Guess the Breed Post
Guess the breed posts are great because they encourage engagement from your followers and give them the chance to show off their pet knowledge, like this post from Stittsville Small Animal Clinic:
It’s certainly puppy week!
This 8 week old beauty stopped in today….
WHAT BREED AM I ?
Posted by Stittsville Small Animal Clinic on Wednesday, 6 January 2016
Most veterinary clinics have animals at one time or another that need adopting. One of the best ways to get the word out and encourage adoption is to post about the pet on social media. This helps you reach not only current pet owners but also people who are looking to become first-time pet owners.
Chartwell Veterinary Clinic shared this beautiful tabby looking for a furr-ever home, plus some personal information about her:
Misty is a 10 years young, spayed, microchipped, and declawed DMH brown tabby who needs your help finding her forever…
The Staff Appreciation Post
Publicly appreciating your staff is a great way to boost morale internally and put a face on your practice externally. Whether you’re posting photos to introduce the staff, thanking them for all their hard work, or just celebrating their birthdays, make a point of regularly shouting out to your staff members on social.
Shiloh Veterinary Hospital celebrated their hardworking vet techs with a scavenger hunt that they shared on social:
A huge thank you to our amazing technicians! We couldn’t survive a day without them! To show our appreciation during…
The Community Involvement Post
There are plenty of reasons and benefits – both on and offline – to become involved in your local community. Whatever you’re involved with, social media can be a great place to promote the event ahead of time, and the ideal platform to celebrate your involvement afterwards, with recap photos and a short blurb about how the event went.
In this example, the Veterinary Hospital of Davidson promoted an upcoming fundraiser that they were involved with, and even encouraged pet owners to claim a shirt on social:
One of our employees, Kelly, designed shirts for the upcoming fundraising event on November 7th at Lucky Dog Bark & Brew…
What a great cause and a great example of getting involved locally!
The Holiday Post
Every holiday is worth celebrating, and as an added bonus, you can include some pet safety tips, like Companion Animal Veterinary Hospital did in this 4th of July post:
Happy Independence Day! We hope everyone has a great 4th of July weekend. As much as we love to celebrate the 4th of…
The Awareness Day/Week/Month Post
There are so many worthwhile awareness events to be celebrated throughout the year, from National Black Cat Day to National Heartworm Awareness Month. For a fairly comprehensive list of events, check out this post from the AVMA.
In honor of National Dog Day, Oakville Animal Clinic featured their staff’s dogs in a Facebook post:
In honour of #nationaldogday, we wanted to pay tribute to the wonderful dogs that our staff share their lives with. We’…
The Unusual Patient Post
Your followers will get a kick out of seeing any unusual patients that come in to visit you, like the time Blackfalds Veterinary Hospital treated Pebbles the goat and Snoopy the skunk!
Saw some very cute patients this morning! Meet Pebbles the goat and her puppy sister Daisy! Soon after Snoopy the skunk came in!
The Celebratory Post
Celebrate your clinic’s staff and milestones with your Facebook followers. It will help them feel more connected and involved with your practice, and remind them that you are grateful for their business.
Green Tree Animal Hospital celebrated a full year in a new location with a party and invited all their Facebook friends to join them:
Did someone say PARTY? You’re invited to join us at our hospital, located at 4371 Old Harrodsburg Road on Saturday, June…
The Important Information Post
When your practice has unusual hours or is changing locations, providing that information online is essential, and social is one of the places you should be letting pet owners know. Richmond Animal Hospital shared this great photo to go along with a notice about being closed on Victoria Day.
Good day to all of you! We’re here just letting people know that we area closed on Monday, May 21st, for Victoria Day!
In case of emergencies, please contact the Vancouver Animal Emergency Clinic.
The Patient Post
These are some of our favorite posts, because they’re so personal and pet owners love to get recognition. Make sure you’re getting permission from the pet parents. We’re sure they’ll be pleased as punch that their fur baby is being featured on your Facebook Page.
Lake Emma Animal Hospital is absolutely nailing this kind post. Their Facebook wall is full of adorable patient photos, all getting plenty of great engagement. Here’s just one example:
Doesn’t this little lady look like a teddy bear?? She was nervous, but an excellent patient!
The Humor Post
Your followers love to laugh, so give them a good chuckle with some humorous posts, like this one from Perth Veterinary Clinic.
The Blog Post
If you’re putting time and effort into a blog, of course you want as many people as possible to read it! One great way to attract readers is by promoting the post on social media.
Country Meadows Pet Hospital shared this post from their blog to encourage their followers to visit their website:
Is it bath time? This article on our website has some great tips on how to get your dog used to being groomed!
The Shared Content Post
Not all content has to be your own. If you find a great article that you think your followers will love or find useful, feel free to share it with them. If you’re not sure what to share, let us do the legwork! With WebDVM4 Social, you’ll receive 20 new articles to share each week!
Westmount Neighbourhood Pet Clinic shared the story of a dog train, and added a little commentary of their own in the post:
Something to bring a smile to your face this chilly morning. This is how I want to spend my retirement!!
The Educational Post
Your Facebook Page doesn’t have to contain just entertaining posts. You can also use it as a place to educate your clients and address frequently asked questions, as 24 HR Animal Care Centre did here:
Many pet owners have concerns regarding or are nervous about their furry family member and anesthetic. Although…
The Video Post
I think most of us have heard about Nolan River Animal Hospital’s All About That Spay video by now but here it is for anyone who hasn’t:
Wheeeeee!!!! Little Cocoa visited Dr. Fisher at Lockridge Animal Hospital for her puppy vaccinations and was just SO…
or this funny one from Barrett Veterinary Practice:
This is how we sweep the floors at Barrett Vet Practice!!!
Posted by Barrett Vet Practice on Wednesday, 20 July 2016
The Success Story
Success posts are great for a number of reasons. They showcase the ability of your practice to provide excellent care, they introduce some of your patients, and they are uplifting, leaving your Facebook followers feeling good all day.
Eagle Ridge Animal and Bird Hospital celebrated the successful removal of a growth and the lack of cancer in Brew:
Here’s Brew checking in for his appointment. We removed a growth on his head and sent it off for histology to find out…
The Opinion Post
Clients love to be asked for their input on things, whether that’s your next blog post, the winner of a contest, or the name of an adorable puppy, like this post from CBS Animal Hospital.
A puppy with no name 🙂 any suggestions for names? This beautiful female puppy visited CBS Animal Hospital today.
The Clinic Cat
Does your clinic have a cat (or dog) whose job it is to greet clients at the door and generally laze around? Why not share this friendly creature with your Facebook followers?
Cabbagetown Pet Clinic likes to share Daily Vinnie posts of their clinic cat:
Daily Vinnie: lazy Sunday ❤️❤️
The Day of the Week Post
These regularly occurring posts are designed to make posting easier, by being easy to anticipate and plan for. You can find some ideas from common Twitter hashtags for every day of the week, or you can make your own, like Seiler Animal Hospital’s Fun Fact Friday!
Fun Fact Friday!Did you know that the external ear on cats and dogs is called the “pinna,” derived from the Latin word for “feather” or “wing.”Brought to you by Big Kitty
The Cuteness Overload Post
No list of Facebook posts for veterinary practices would be complete without a post about an animal being adorable. Terra Glen Animal Hospital has an abundance of these, including a number of cute dachshund puppies!
My name is Dax and I’m super duper cute!!!! I charmed all of the staff today at Terra Glen!
Q&A posts can be an awesome opportunity to show off how knowledgeable your staff is and engage your fans at the same time. If you’re looking for initial starting ideas, consider common problems pet owners have. This is an opportunity to teach pet owners how to deal with behavior issues humanely and effectively. Offer tips to common problems like having a pet sit through a claw trimming or stopping your cat from jumping on the counter.
Veterinary Receptionist Week 2023
Q&A: What is your favorite mispronounced vet medicine word? Bordetella ‘bord-a-della’
Fill in the blanks
What makes filling in the blank posts so engaging? First, these posts naturally invite responses by being incomplete. They also do most of the work on the comment. All the commenter has to do is add on to a mostly complete sentence. You’re also directly asking for comments, which makes the reader feel welcome to respond.
To create a great fill in the blank post, ask your clients something about themselves or their pet, such as the name of their first pet, the toy their dog likes the best or their cat’s favorite place to sleep. Don’t be afraid to lead by example and fill in the blank yourself first.
People love to read and engage with quotes on Facebook. Inspiring or moving quotes are a really easy and positive thing to share, and they make people feel good. So give your Facebook fans a boost with some touching quotes.
You can always use quotes about animals and pets, but if you run out of those, or want to change it up a bit, it’s also fine to just share positive quotes, such as encouraging people to seize the moment or live in the present. If you’re looking for quotes, Quotery is worth checking out, and you can always rely on Google.
Does your cat speak to you?
Posted by Compassionate Care Veterinary Hospital of Charlotte on Saturday, 22 February 2023
Post and celebrate your practice milestones. Have you moved your practice to a new location? Has a staff member been with you for 10 years? Did you reach 500 Facebook fans? Whatever the occasion, include your fans in your celebration by noting the milestone on your Facebook Page, and thanking your fans for supporting your practice every step of the way. Share photos if applicable. Celebrating your milestones is a great way to include your fans in the significant moments of your practice.
Stats and Facts
Introduce interesting pet facts or statistics that pet owners might not be aware of to engage and intrigue them. The more amazing the information, the more shareable it is to friends and family, so think of the coolest/most important pet facts you know, or do some research to come up with tidbits that make fans go “cool!” or “I didn’t know that!”. Try to balance a mix of informative facts (e.g., you can buy dog toothpaste to brush your pet’s teeth) and just cool information (e..g, a collection of cats is called a clowder).
Today is National Take Your Cat to the Vet Day. We know that people don’t like to bring their cats to the vet. Statistics show that 83% of cats visit the veterinarian before their 1st birthday, but over 50% don’t return until they become sick or are in pain. Posted by Roanoke Animal Hospital on Monday, 22 August 2022
Upgrade Your Social Media
Creating content and maintaining a consistent social media presence is important for your veterinary practice, but it can be time-consuming. LifeLearn has 25 years of experience creating relevant animal health industry content that engages pet owners. We can take the hassle out of posting to social media for you so you can focus on running your practice efficiently.
Are you still with us? Armed with these examples, you’re ready to get out there and mix things up with some new Facebook posts that your followers are sure to love.
And if your clinic has posted anything awesome to Facebook lately that you’re especially proud of, we’d love to see it in the comments below.