Your clinic website is typically the first thing that potential clients see, and first impressions count.
According to a Harvard Business School study, people form opinions about others in seven seconds, and 55% of people base their opinions on how you look. In similar studies, researchers from California State University, Northridge and Columbia University found that clothes influence what we think about people, especially when it comes to trust.
Your practice website effectively represents the clothes your practice wears when meeting a new client online for the first time. If your website features common errors in website design like poor color schemes, confusing navigation, non-responsive design, conflicting fonts, and other traffic killers, people are more apt to quickly form the opinion that your practice appears untrustworthy. When you showcase the professionalism and trustworthiness of your practice with a clean, beautiful, modern website, you engender higher trust to help attract and convert more clients.
1. Cookie Cutter Designs Don’t Always Cut It
Cloud-based website creation platforms like Wix, Squarespace, and Weebly are certainly simple and convenient as drag-and-drop tools to quickly create a web presence. And many of their customizable website design templates reflect the clean, modern designs previously mentioned. Yet such cookie cutter templates have their limitations when it comes to the specific needs of practices.
For example, Wix provides a wide selection of copyright-free images, and images are certainly important to any website’s visual appeal. Yet Wix (and similar sites) cannot provide your practice with more important things, like industry-approved pet health content.
Practices have unique needs when it comes to websites that truly serve pet owners and ultimately attract more clients, and there’s a big difference between general website tools and a website creation service with the knowledge, experience, and assets to deliver what veterinary clinics need to meet the specific needs and expectations of pet owners.
2. Provide Valuable Pet Health Content
Research shows that pet owners still view veterinarians as trusted sources of pet health information. As an example: According to research by Packaged Facts, 62% of pet owners expressed the greatest degree of trust in pet food information from their veterinarians. In fact, during a presentation at Petfood Forum, David Sprinkle, publisher and research director at Packaged Facts, said, “Dog owners turn to vets for food advice nearly as much as for medication.”
Providing valuable pet health content on your website shows both existing and prospective clients that your practice is a primary source of trusted pet health information, which keeps people returning to your website to help improve engagement and boost appointments. Providing pet health content also helps increase compliance, improve SEO for increased online discovery, and more.
The challenge in any website refresh, of course, is time.
As a done-for-you solution, LifeLearn offers WebDVM, custom-built veterinary websites that come with the things listed above, plus more, including:
- Pre-written weekly news to keep pet owners engaged
- Pet Health Checker, an integrated client triage tool
- Pet food and product recall links to the AVMA’s pet product recall list
- Responsive design created for smartphones and other mobile devices
- Custom external links to external sites such as your online pharmacy
You can see all of WebDVM’s features by clicking here.
LifeLearn’s team of veterinary SEO experts will analyze your website’s current performance on Google and other search engines and identify opportunities for improvement.
Websites, Veterinary Marketing