If the way to a pet owner’s heart is through their beloved pets, then you have everything you need to make a connection on social media—all thanks to your patients.
According to this study, the average dog person posts about their dog on social media six times a week. They also browse dog videos and images about three times a week.
Social media is dominated by dogs, and all manner of other pets too—so why not tap into that spellbinding power on your social media? With “pet power” on your side, social media marketing is a cinch, and we’ll show you how!
#1: Post awesome content from pets at your practice.
As part of a veterinary team, you see countless adorable pets of all shapes, sizes and species every day, making your practice a goldmine for social media content with fun, furry flair. Just be sure to get client permission first!
When you post images and anecdotes about pet patients on your veterinary social media, you create a sense of family with your clients. Pet owners feel engaged, which is great for connecting better with your loyal customers. Creating an authentic environment on social media also encourages new clients to try your practice, because your content is client-focused and cute.
#2: Mix things up with great pet content from around the web.
Cultivating a great social media feed doesn’t have to be a strenuous effort. You can find funny, cute and informative images, videos or articles to share from other great sources too. Be sure to add your own thoughts and opinions when you post curated content though, for that extra personal touch
Sharing content from others helps bring variety to your feed, which keeps your followers interested. Curated feeds also lend credibility to your practice, allowing you to inspire preventive care with other resources to back you up. Best of all, you’ll spend less time creating new content and more time treating patients.
Short on time? Using a tool like WebDVM Social—included with every WebDVM website—can help you easily track and share pet owner trends online, so you’ll always know what to post on social media.
#3: Add some local flavor to your feed.
Although social media does have a global reach, the real benefit comes from focusing your attention on the locals. Try posting content from your local community—whether about events, organizations, seasonal topics, and especially local pets themselves—whenever possible.
When you emphasize your local community on social media, you are better able to reach potential clients. As a bonus, you’ll also improve your local SEO results.
#4: Change paws—try a social media takeover.
Speaking of engaging the locals, why not start by showcasing the talent right at your practice? Encourage different members of your health team to “take over” your social media accounts for a day, using quick how-to videos and fun behind-the-scenes photos of the goings-on and visitors at your practice.
If you have a pet mascot at your clinic, it could be fun to show the goings-on from their point of view too. After all, this is pet power we’re talking about!
Not only is this incredibly fun for your team, it also changes things up for your clients. When pet owners get to know your team, it deepens their relationship with your practice, and shows the human face behind the medicine.
Wielding the awesome power of pets is a great way to simplify your practice’s social media strategy, without the extra time and effort. Building strong connections with your clients is an essential step in growing and maintaining your practice, and using pet power on social media is the perfect place to start.
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