How to Write a Great Veterinary Content

Today’s lesson is all about veterinary content.

Advantages & benefits of vet blog content

• Educating clients
  A blog is an excellent opportunity for you to increase your client education offerings. Make your website the go-to for pet health information with informative blog posts that help clients better understand their furry friends’ health conditions and behavior. For more ideas on what kinds of educational blog posts you can create, check out our post on beating Dr. Google with your blog.
  
• SEO benefits
  Blogging has multiple different search engine optimization benefits. It creates more pages on your website to be indexed by search engines, it allows you to optimize your site for more keywords, and it means that your site is updating more often, which looks good for digital marketing.
  
• Conversions
  A blog post is a great chance to convert readers into visitors. By including call-to-actions in your blog posts, you can encourage people reading about relevant topics to take action and come in for a visit to your clinic! For example, if you’re writing about dental cleaning, make sure to include a sentence encouraging readers to bring their own pets in to see you for a cleaning.
• Establishes authority
  A regularly updated veterinary blog featuring valuable pet health information helps your practice establish authority and knowledge in the animal medicine field. When you speak confidently about topics relevant to pet health care, especially related to current events or controversial topics, you demonstrate your expertise and encourage pet owners to trust your brand.

How do you build your veterinary content strategy?

Your veterinary marketing strategy comprises several components, including:

• Essential marketing
• Email marketing
• Social media
• SEO

Let’s talk about the key steps to effective content:

1. Know your context

Context comes from understanding your buyer personas and the platforms you use. It helps you reach your target audience with the right message. For instance, sharing a post about tick prevention for dogs on social media is broad-reaching, but sending a post on atopy or dermatitis to a customer with a cat may not be ideal.

2. Think about your audience

Write for pet owners — not scholars. Simplify medical jargon, and whenever possible, offer relatable examples that improve engagement and readability. For example, explain pain management or anesthesia with everyday analogies.

3. Pick your elements

Think beyond just words. Add graphics, videos, or even mobile app links. Great veterinary content can include visuals related to species, flea and tick prevention, or even a dog breed infographic. Ensure these assets match your brand awareness and tone across all media. Using a video maker can simplify the process of creating high-quality videos to complement your written content.

4. Do your planning

Before you jump into writing, develop a content calendar. This can help incorporate seasonal issues like first aid tips in the summer, or stress and behavior concerns during fireworks season. Coordinate with your team for continuing education insights or diagnostic imaging topics that interest your readers.

5. Define your tone

Keep your tone consistent across all platforms. Whether you’re writing about exotic pet care or discussing common disease like atopy, make sure your tone reflects your practice identity and speaks authentically to your readers.

6. Keep it simple

Short sentences, small paragraphs. This structure improves engagement and ensures your content is internet-friendly. Keep the language clear, even when covering complex topics like dermatitis or pain in a horse or small animal.

7. Be Confident

The more you write, the better you’ll become. Take online writing courses, ask for feedback, and practice editing your posts. If you’re a writer for a veterinary blog, use your real-life practice experiences to connect with readers. Don’t be afraid to share lessons learned.

Where can I look for veterinary blog topics?

1. 1. Research what your customers ask in your clinic.
   2. Watch for seasonal pet health concerns like tick or flea infestations.
   3. Explore current health trends and news (ex: outbreaks of new disease).
   4. Use tools like ClientEd to explore 2,000+ topics from university of bristol-level references.
   5. Revisit evergreen topics and update them yearly.
   6. Create FAQs based on real questions.
   7. Write about specific species including bird, horse, or exotic pet care.
   8. Highlight the use of diagnostic imaging, or advances in medicine and management.