Quick tips to make a difference in your marketing, website, and social media strategies.
A number of interesting technology oriented talks were given at NAVC. Here are a few interesting tidbits from these seminars.
When I grow up, I want to be….happy.
From BMC to here
When I meet clients for the first time (and they get over their initial surprise that I’m female because with a name like Desmond, I’d probably be expecting a man too!), they are often curious about my education, especially when I’m introduced as a Project Manager with a background in Biomedical Communications. Continue reading
Social Marketing
Incorporating Social Media Outlets
Email marketing is still alive and well but 2011 was the year of social marketing and 2012 will almost certainly see this trend continue to skyrocket. Needless to say, if you have not already embraced this revolution, you need to move it up your to-do list. Now! Continue reading
Workplace Productivity
Getting Through the Clutter to Drive Productivity
One of the key productivity challenges we face in the workplace is keeping up with the incoming information and processing it accordingly so that we don’t lose track of important projects and tasks. The web is filled with a variety of tools claiming to be the one-stop solution to our clutter problems, yet I have met few people that have truly mastered their work day. In any one of our typical days at the office, we’re faced with a dizzying combination of emails, phone calls, staff meetings, stop-ins and other sorts of distractions that keep us from making progress on the key strategic components of our jobs. So what now?
I’ve tried a number of “packaged” productivity solutions…mostly to no avail. But in my more recent cerebral typhoons I’ve started to realize that there is no single piece of software, no single self help book, and no single productivity guru that can provide us with the yellow brick road of productivity. Our jobs tend to be too dynamic and we are absolutely and utterly inundated with a constant stream of multi-directional information. However…hope is not yet lost. Here are some tips that seem to be working for me, and hopefully somewhere in here, you may find some pieces of anti-clutter strategy that may work for you. Continue reading
A Great Logo Must Follow Basic Design Principles
Simplifying Logo Development
The logo must be soundly designed and look good. The aesthetic appeal of a logo, or any piece of art or design for that matter, is subjective and relative to a person’s mood when they view the logo. However, there are fundamentals of design that must be followed to ensure that a logo will appeal to anyone.
How to Choose Software
A Service to be Productively Social
No matter the size of your business, making a decision on which piece of computer software you should use and/or buy is overwhelming. Should you get software that installs on your computer, internet service providers, cloud software? Other questions also arise like which social networks should you be on, how do you update everything in a timely matter, and what is FourSquare?
Software can also be pretty expensive, especially if you are a small business. You don’t want to outlay a lot of capital for software that doesn’t meet your needs or that falls flat of your expectations.