Guelph, ON – October 8, 2025, LifeLearn Animal Health, a trusted provider of websites and digital marketing solutions for veterinary practices, is pleased to announce the appointment of Andy Roe as Chief Revenue Officer and Alefiya Dhilla as Chief Digital and Marketing Officer. This strategic expansion of LifeLearn’s executive team aims to unite advanced digital marketing innovation and scalable growth strategies to empower veterinary professionals for today’s rapidly evolving animal health landscape.
Andy Roe brings extensive experience in scaling revenue and optimizing growth for SaaS and professional service organizations. In his new role, Roe will oversee LifeLearn’s revenue generation, focusing on equipping veterinary practices to thrive amid industry changes and client expectations.
Alefiya Dhilla is an accomplished marketing executive known for supporting small- and medium-sized businesses. She will lead LifeLearn’s marketing and digital strategy, driving new standards for client outcomes while supporting practices as they navigate the demands of modern pet owner engagement and communication.
“The veterinary profession is rapidly embracing new technologies to improve client relationships and patient care,” said Dave Rutan, Chief Executive Officer of LifeLearn. “By welcoming Andy and Alefiya, we strengthen our commitment to helping veterinary teams streamline workloads and connect more effectively with pet owners—especially as solutions like AI-powered chat and enhanced practice websites become increasingly vital.”
“Veterinarians face new opportunities—as well as challenges—as digital tools transform how they connect with clients and manage their practices,” said Roe. “I’m excited to help LifeLearn support practices as they adapt and grow.”
“The intersection of digital, marketing, and patient experience is now central to veterinary practice success,” added Dhilla. “I look forward to leading LifeLearn’s clients in adopting data-driven strategies and innovative approaches to patient and pet owner engagement.”
With these appointments, LifeLearn reaffirms its mission to help veterinary practices build stronger client relationships, drive practice growth, and deliver exceptional care to animal patients.
About LifeLearn
LifeLearn delivers award-winning digital marketing platforms and client communication solutions built exclusively for veterinary practices. The LifeLearn suite of services includes custom and ready-to-use websites, search engine marketing, social media management, automated client communications, educational content, and AI-powered chat features. Trusted by thousands of veterinary teams, LifeLearn helps practices attract new clients, streamline daily operations, and improve care outcomes.
