According to a recent study by the North American Pet Health Insurance Association (NAPHIA), 56% of U.S. and Canadian veterinary practitioners wished more clients carried pet insurance—and for good reason.
Pet insurance helps clients make decisions that are in the best interests of their pet’s health versus being constrained by finances, which enables practices to perform better veterinary medicine and improve patient outcomes. This is why the AVMA endorses pet insurance and “encourages veterinary healthcare teams to proactively educate their clients” about pet insurance as “an important approach for the veterinary profession to continue to provide high quality veterinary services.”
One of the biggest reasons why the AVMA encourages veterinarians to talk about pet insurance with clients is trust. Pet owners view veterinarians as authority figures, and as noted in Blackwell’s Five-Minute Veterinary Practice Management Consult, “Pet owners are more likely to obtain pet insurance if their veterinarian recommends it.”
Pet insurance can also improve practice revenue. According to NAPHIA, pet insurance “demonstrated a significant uptick in veterinary spending if clients had insurance for their pets—a 29 percent increase for dog owners and a whopping 81 percent increase for cat owners.”
Despite the recommendations and benefits of pet insurance to practices, many veterinarians and their teams do not speak with their clients about pet insurance. Practice teams either do not have time or do not want to chat with clients about pet insurance.
To remedy the situation, download our complimentary Pet Insurance Education Kit, complete with tools that your practice can use to easily educate clients about pet insurance and answer their questions.
Available for a limited time, our kit includes:
- An educational handout for clients—Pet Insurance: Synopsis of a ClientEd Handout—that you can print or email
- An infographic highlighting the value of pet insurance and how it works
- Two social media images that you can post on Facebook to further remind pet owners about the importance of pet insurance
