Client education is an essential part of ensuring pet owner compliance. Unfortunately, effective communication is not without its challenges. Far too often, assumptions are made about pet owners – and…
LifeLearnApril 27, 2017
Producing consistent, high-quality content isn’t always easy – especially when you’re trying to balance a business that puts the health of animals first. Establishing a concrete plan before jumping straight…
LifeLearnApril 20, 2017
Let’s face it – nowadays, businesses (veterinary practices included) need an online presence to communicate effectively with their audiences. Even when you bring in some help to build the website,…
LifeLearnApril 17, 2017
At the American Animal Hospital Association Conference this year, we had the chance to meet many of you in person – and to talk about what gets your goat at…
LifeLearnApril 13, 2017
As much as pet owners want to get information from their veterinarians, it can be irresistible to turn to the Internet for answers. After all, the Internet is accessible, open…
LifeLearnApril 10, 2017
Pet owners who look things up on the Internet have been a real theme for veterinarians telling us their vet peeves – after all, with nearly 90% of North Americans…
LifeLearnApril 6, 2017
Who hasn’t used an Internet search to look something up? It’s quick, it’s accessible, and it’s usually decently reliable. But what happens when the Internet is used as a medical…
LifeLearnApril 3, 2017
To be successful in marketing, you often need to spend money, whether that’s paying to send out mailers, investing in an effective website, or dropping cash on Facebook advertising to…
LifeLearnMarch 30, 2017
Social media is a great way to get your message out to a wide audience. It isn’t all fun and games, but it should be just a little! Having a…
LifeLearnMarch 23, 2017
One of the easiest ways to damage your practice’s online reputation is to ignore your audience when it tries to engage with you on social media. You don’t necessarily need…
LifeLearnMarch 20, 2017
We’ve been on the road lots the last few weeks, starting with NAVC 2017 and then the Western Veterinary Conference in Las Vegas last week. It’s a great chance for…
LifeLearnMarch 16, 2017
