For veterinarians, it can be frustrating when even the pet appears more attentive than the owner. Whether a client is on their cell phone in the exam room, or turning…
LifeLearnMay 4, 2017
Meeting new people is an exciting experience, but most of the time, it’s much easier to keep old friends than it is to make new ones. Your relationship with your…
LifeLearnMay 1, 2017
Client education is an essential part of ensuring pet owner compliance. Unfortunately, effective communication is not without its challenges. Far too often, assumptions are made about pet owners – and…
LifeLearnApril 27, 2017
Educating pet owners is essential for a few reasons: it’s good customer service, and it’s also in the best interest of pets and their health. But did you know it…
LifeLearnApril 24, 2017
Producing consistent, high-quality content isn’t always easy – especially when you’re trying to balance a business that puts the health of animals first. Establishing a concrete plan before jumping straight…
LifeLearnApril 20, 2017
Let’s face it – nowadays, businesses (veterinary practices included) need an online presence to communicate effectively with their audiences. Even when you bring in some help to build the website,…
LifeLearnApril 17, 2017
At the American Animal Hospital Association Conference this year, we had the chance to meet many of you in person – and to talk about what gets your goat at…
LifeLearnApril 13, 2017
As much as pet owners want to get information from their veterinarians, it can be irresistible to turn to the Internet for answers. After all, the Internet is accessible, open…
LifeLearnApril 10, 2017
Pet owners who look things up on the Internet have been a real theme for veterinarians telling us their vet peeves – after all, with nearly 90% of North Americans…
LifeLearnApril 6, 2017
Who hasn’t used an Internet search to look something up? It’s quick, it’s accessible, and it’s usually decently reliable. But what happens when the Internet is used as a medical…
LifeLearnApril 3, 2017
To be successful in marketing, you often need to spend money, whether that’s paying to send out mailers, investing in an effective website, or dropping cash on Facebook advertising to…
LifeLearnMarch 30, 2017
