There seem to be more and more conferences available to veterinarians and their staff these days. In fact, this year we have learned about new shows coming to Austin, TX and Washington, DC by CloserStill Media, the same company that brings us New York Vet, Chicago Vet, and Wild West Vet. This year, LifeLearn will exhibit in 20 different trade shows in the United States and Canada, and even attending that number, there are still a significant number of other conferences that we don’t attend.
For LifeLearn, attending these conferences gives our team the ability to interact face-to-face with existing and prospective clients. I know for our sales team, it is the highlight of any show to be able to put a face to the name and voice that they are usually communicating with. We love meeting our clients in person.
With so many conferences and CE options these days, I am often curious as to how veterinarians and veterinary staff decide on which conference(s) to attend. I know for some, they like the big conferences like VMX or WVC, as they offer the largest amount of CE options and it is also an opportunity to catch up with classmates. For others, they like the smaller conferences or conferences where they aren’t required to travel or stay overnight in a hotel.
LifeLearn has the same challenge in knowing which conferences to attend. We have those that we automatically attend every year because we know they will be good. Yet others we try for the first time based on feedback we receive from some of our clients or other exhibitors we know. In these cases, we are sometimes very pleased with the results and will add those conferences to our rotation. In other cases, we have been extremely disappointed and won’t go back, at least until we hear that the conference has improved.
I’d love to hear what conferences you and your team usually attend, especially now that we are planning for 2020. Click here to share what conferences you’ll be attending.
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President & CEO