Smartphone with Facebook and scrabble tiles

Sometimes, it can be tough to come up with ideas for posts to share on Facebook. If you’re feeling a little stumped, we’ve compiled some great post ideas that real veterinary practices are sharing on Facebook to get your creative juices flowing.

The Lost and Found Post

We like to see veterinary hospitals reaching out on social to help clients find missing pets. Lockerby Animal Hospital shared this post to help find Reglisse:
 

Hello Lockerby Animal Hospital Facebook Family! We need your help to find Reglisse. He was last seen outside our…
Posted by Lockerby Animal Hospital on Monday, 29 June 2015

 
 
And we love seeing follow up posts when pets are found! Nothing makes people feel better than heartwarming stories of reunited families.
 

You know how sometimes you have a secret that you are bursting to tell everyone? Well, that has been our team at…
Posted by Lockerby Animal Hospital on Wednesday, 2 September 2015

 

The Guess the Breed Post

Guess the breed posts are great because they encourage engagement from your followers and give them the chance to show off their pet knowledge, like this post from Stittsville Small Animal Clinic:
 

It’s certainly puppy week!
This 8 week old beauty stopped in today….
WHAT BREED AM I ?
Posted by Stittsville Small Animal Clinic on Wednesday, 6 January 2016

The Adopt Me Post

Most veterinary clinics have animals at one time or another that need adopting. One of the best ways to get the word out and encourage adoption is to post about the pet on social. This helps you reach not only current pet owners but also people who are looking to become first-time pet owners.
Chartwell Veterinary Clinic shared this beautiful tabby looking for a furr-ever home, plus some personal information about her:
 

Misty is a 10 years young, spayed, microchipped, and declawed DMH brown tabby who needs your help finding her forever…
Posted by Chartwell Veterinary Clinic on Wednesday, 7 January 2015

 

The Staff Appreciation Post

Publicly appreciating your staff is a great way to boost morale internally and put a face on your practice externally. Whether you’re posting photos to introduce the staff, thanking them for all their hard work, or just celebrating their birthdays, make a point of regularly shouting out to your staff members on social.
Shiloh Veterinary Hospital celebrated their hardworking vet techs with a scavenger hunt that they shared on social:
 

A huge thank you to our amazing technicians! We couldn’t survive a day without them! To show our appreciation during…
Posted by Shiloh Veterinary Hospital of Billings, MT on Friday, 16 October 2015

The Community Involvement Post

There are plenty of reasons and benefits – both on and offline – to become involved in your local community. Whatever you’re involved with, social media can be a great place to promote the event ahead of time, and the ideal platform to celebrate your involvement afterwards, with recap photos and a short blurb about how the event went.
In this example, the Veterinary Hospital of Davidson promoted an upcoming fundraiser that they were involved with, and even encouraged pet owners to claim a shirt on social:
 

One of our employees, Kelly, designed shirts for the upcoming fundraising event on November 7th at Lucky Dog Bark & Brew…
Posted by The Veterinary Hospital of Davidson on Monday, 26 October 2015

 
What a great cause and a great example of getting involved locally!

The Holiday Post

Every holiday is worth celebrating, and as an added bonus, you can include some pet safety tips, like Companion Animal Veterinary Hospital did in this 4th of July post:
 

Happy Independence Day! We hope everyone has a great 4th of July weekend. As much as we love to celebrate the 4th of…
Posted by Companion Animal Veterinary Hospital on Friday, 3 July 2015

 

The Awareness Day/Week/Month Post

There are so many worthwhile awareness events to be celebrated throughout the year, from National Black Cat Day to National Heartworm Awareness Month. For a fairly comprehensive list of events, check out this post from the AVMA.
In honor of National Dog Day, Oakville Animal Clinic featured their staff’s dogs in a Facebook post:
 

In honour of #nationaldogday, we wanted to pay tribute to the wonderful dogs that our staff share their lives with. We’…
Posted by Oakville Animal Clinic on Wednesday, 26 August 2015

 

The Unusual Patient Post

Your followers will get a kick out of seeing any unusual patients that come in to visit you, like the time Blackfalds Veterinary Hospital treated Pebbles the goat and Snoopy the skunk!
 

Saw some very cute patients this morning! Meet Pebbles the goat and her puppy sister Daisy! Soon after Snoopy the skunk came in!
Posted by Blackfalds Veterinary Hospital on Thursday, 20 August 2015

The Celebratory Post

Celebrate your clinic’s staff and milestones with your Facebook followers. It will help them feel more connected and involved with your practice, and remind them that you are grateful for their business.
Green Tree Animal Hospital celebrated a full year in a new location with a party and invited all their Facebook friends to join them:
 

Did someone say PARTY? You’re invited to join us at our hospital, located at 4371 Old Harrodsburg Road on Saturday, June…
Posted by Green Tree Animal Hospital on Monday, 15 June 2015

The Important Information Post

When your practice has unusual hours or is changing locations, providing that information online is essential, and social is one of the places you should be letting pet owners know. Richmond Animal Hospital shared this great photo to go with along with a notice about being closed on Victoria Day.
 

Good day to all of you! We’re here just letting people know that we area closed on Monday, May 21st, for Victoria Day!
In case of emergencies, please contact the Vancouver Animal Emergency Clinic.
Posted by Richmond Animal Hospital on Saturday, 21 May 2016

The Patient Post

These are some of our favorite posts, because they’re so personal and pet owners love to get the recognition. Make sure you’re getting permission from the pet parents. We’re sure they’ll be pleased as punch that their fur baby is being featured on your Facebook Page.
Lake Emma Animal Hospital is absolutely nailing this kind post. Their Facebook wall is full of adorable patient photos, all getting plenty of great engagement. Here’s just one example:
 

Doesn’t this little lady look like a teddy bear?? She was nervous, but an excellent patient!
Posted by Lake Emma Animal Hospital on Friday, 16 October 2015

The Humor Post

Your followers love to laugh, so give them a good chuckle with some humorous posts, like this one from Perth Veterinary Clinic.
 

 
Or create some humor of your own, like this post from Shoal Creek Animal Clinic:

Mee Mee is ADORABLE, but she is not happy that today is her spay day!
Posted by Shoal Creek Animal Clinic on Tuesday, 12 July 2016

The Blog Post

If you’re putting time and effort into a blog, of course you want as many people as possible to read it! One great way to attract readers is by promoting the post on social media.
Country Meadows Pet Hospital shared this post from their blog to encourage their followers to visit their website:
 

Is it bath time? This article on our website has some great tips on how to get your dog used to being groomed!
Posted by Country Meadows Pet Hospital on Saturday, 30 July 2016

The Shared Content Post

Not all content has to be your own. If you find a great article that you think your followers will love or find useful, feel free to share it with them. If you’re not sure what to share, let us do the legwork! With WebDVM4 Social, you’ll receive 20 new articles to share each week!
Westmount Neighbourhood Pet Clinic shared the story of a dog train, and added a little commentary of their own in the post:
 

Something to bring a smile to your face this chilly morning. This is how I want to spend my retirement!!
Posted by Westmount Neighbourhood Pet Clinic on Wednesday, 30 September 2015

Articles aren’t the only thing you can share. Don’t be shy about hitting that share button on other posts on Facebook that catch your attention. You can also save posts you’d like to share later!
New Hope Animal Hospital shared this video that’s so cute it hurts!
 

This is one of the most precious videos I have ever seen.I wonder if they received some pointers from Elizabeth Moore-…
Posted by New Hope Animal Hospital on Friday, 11 September 2015

 

The Educational Post

Your Facebook Page doesn’t have to contain just entertaining posts. You can also use it as a place to educate your clients and address frequently asked questions, as 24 HR Animal Care Centre did here:
 

Many pet owners have concerns regarding or are nervous about their furry family member and anesthetic. Although…
Posted by 24 HR Animal Care Centre on Tuesday, 20 October 2015

The Video Post

I think most of us have heard about Nolan River Animal Hospital’s All About That Spay video by now but here it is for anyone who hasn’t:
 

 
But if you don’t have the budget or time to a big musical number, you can still share small snackable videos from your practice, like this fun little video from Lockridge Animal Hospital,
 

Wheeeeee!!!! Little Cocoa visited Dr. Fisher at Lockridge Animal Hospital for her puppy vaccinations and was just SO…
Posted by Lockridge Animal Hospital on Friday, 23 October 2015

or this funny one from Barrett Veterinary Practice:
 

This is how we sweep the floors at Barrett Vet Practice!!!
Posted by Barrett Vet Practice on Wednesday, 20 July 2016

The Success Story

Success posts are great for a number of reasons. They showcase the ability of your practice to provide excellent care, they introduce some of your patients, and they are uplifting, leaving your Facebook followers feeling good all day.
Eagle Ridge Animal and Bird Hospital celebrated the successful removal of a growth and the lack of cancer in Brew:
 

Here’s Brew checking in for his appointment. We removed a growth on his head and sent it off for histology to find out…
Posted by Eagle Ridge Animal and Bird Hospital on Monday, 21 September 2015

 

The Opinion Post

Clients love to be asked for their input on things, whether that’s your next blog post, the winner of a contest, or the name of an adorable puppy, like this post from CBS Animal Hospital.
 

A puppy with no name 🙂 any suggestions for names? This beautiful female puppy visited CBS Animal Hospital today.
Posted by CBS Animal Hospital on Thursday, 30 June 2016

The Clinic Cat

Does your clinic have a cat (or dog) whose job it is to greet clients at the door and generally laze around? Why not share this friendly creature with your Facebook followers?
Cabbagetown Pet Clinic likes to share Daily Vinnie posts of their clinic cat:
 

Daily Vinnie: lazy Sunday ❤️❤️
Posted by Cabbagetown Pet Clinic on Sunday, 25 October 2015

 

The Day of the Week Post

These regularly occurring posts are designed to make posting easier, by being easy to anticipate and plan for. You can find some ideas from common Twitter hashtags for every day of the week, or you can make your own, like Seiler Animal Hospital’s Fun Fact Friday!
 

Fun Fact Friday!Did you know that the external ear on cats and dogs is called the “pinna,” derived from the Latin word for “feather” or “wing.”Brought to you by Big Kitty
Posted by Seiler Animal Hospital on Friday, 2 October 2015

 

The Cuteness Overload Post

No list of Facebook posts for veterinary practices would be complete without a post about an animal being adorable. Terra Glen Animal Hospital has an abundance of these, including a number of cute dachshund puppies!
 

My name is Dax and I’m super duper cute!!!! I charmed all of the staff today at Terra Glen!
Posted by Terra Glen Animal Hospital on Wednesday, 9 September 2015

 
Are you still with us? Armed with these examples, you’re ready to get out there and mix things up with some new Facebook posts that your followers are sure to love.
And if your clinic has posted anything awesome to Facebook lately that you’re especially proud of, we’d love to see it in the comments below.


Be social and save time with your WebDVM website!

Leave a Reply

Your email address will not be published. Required fields are marked *

Close menu