I use free client handouts from the drug and pet food companies. Why would I need this service?

LifeLearn has more than 1,100 professional client education articles, so almost every condition or situation has an article that will suit your needs. LifeLearn articles are thorough, completely unbiased, and offer more detail than a pre-printed one pager. Every article will have YOUR BRAND (practice logo and contact details) on it, and you can professionally customize the information, rather than resorting to crossing out information and scribbling in your specific comments. Finally, LifeLearn’s ClientEd Online stores all the articles for you, even your edited and preferred articles, until you need them. Think of the cupboard space you will free up!

How will my practice benefit from having an ONLINE client education service?

• Keeps your practice current
• Allows for consistent messaging
• Stores the articles for you

LifeLearn actively manages the library of client education online, keeping you and your practice up-to-date with current, professional articles added regularly to the library. No more waiting for the publication of CDs or printed handouts.

The advancement of an online client education service provides you with the added flexibility to edit the handouts as you wish and to ensure consistent messaging of those articles across your computers and website. In addition, the system allows you to show, print, or email the edited or customized handout to your clients.

Because all of your client education is housed on a LifeLearn server, you do not require additional hard drive space of your own, you do not need to worry about losing information as it is protected (in multiple ways through professional mirroring and backup systems in multiple geographic locations), and you can access your library of client education anywhere you have Internet access. And the library is always there for you to access—whether you have a Mac or PC computer system or even when you change computer systems.

Do my clients use this website?

The articles in this website are for you and your vet team to PROVIDE to your clients in multiple ways. ClientEd Online gives you the tools to create just the right article—branded to your clinic, customized to your philosophy, and personalized for a specific client. Then ClientEd lets you choose how you provide the article to your client—in print, via email, posted on your website, and/or printed with the billing information.

Your practice should be the main focus! The aim is to have your clients coming back to your clinic and website for up-to-date pet health information—not to LifeLearn’s website. If you do not have a website, LifeLearn can set one up for you on our WebDVM4^® platform.

I don’t have the Internet at my practice OR I only have one computer on the Internet at my practice and it is not in a convenient place.

Until you have access to the Internet in other locations (consider a wireless network, which is very inexpensive and easy to set up), you can download client handouts you use frequently into PDF documents and store them in other computers for quick access, or print the ones you use all the time and have them available where you need them. For those articles that you don’t have stored locally or pre-printed, you can access them later and send to the client by e-mail.

PLUS … if you have a compatible management software system, the handouts will be integrated into your computers, and you can access them within your regular terminals as necessary. And remember: This service includes a Pet Health library link on your own website that will also have all of the articles, so you can refer clients to your own website for the same information! If you do not have a website, LifeLearn can create a professional website for your practice on our WebDVM4 platform.

I always give my clients verbal explanations, isn’t that enough?

Unfortunately in today’s world, with more and more litigation, one is always well advised to give important information in writing, for legal protection. HOWEVER, there are many great benefits to giving out an educational piece at every appointment:

• Ensure understanding. Because pet owners are often overwhelmed during a veterinary visit or telephone discussion, take-home information allows clients to absorb the information in a relaxed state at a later time. With ClientEd Online, the article can be emailed directly to a pet owner’s home.
• Emphasize effective, consistent communication. Having client information available as a printout for take home, in email form, or on the practice website covers all the bases of communication and allows for consistent messaging. The more often information is seen, the more effectively it is retained, understood, and followed.
• Reinforce your brand. Your practice name is reinforced and emphasized every time a handout goes out, which means your name will be mentioned more often to others, and your practice will grow through no-cost referral.
• Show professionalism. You will be viewed as running a highly professional veterinary practice by having prepared, well-written, and up-to-date client information available for every situation.
• Give value. You will be giving your clients tremendous value by having customized professional client information on almost every topic available to them in-clinic and on your website.
• Build loyalty. You will be viewed as a very caring veterinary team by always providing your clients with the most up-to-date information possible.

How will I know what has been updated and when?

As a subscriber, you will receive email announcements of additions and updates. Once you have logged in, the “News & Updates” section will feature any new information about the service, including new and updated articles that have been added to the library. The “View Articles” page will always have the last 10 articles added or updated. In addition, you will be able to search for articles most recently updated (i.e., in the last 7 days, month, or year).