LifeLearn wins awards for three multimedia education programs
May 18, 2012
Received three Communicator Awards of Distinction for multimedia educational programs
GUELPH, ONTARIO – LifeLearn, Inc. announced that it has received three Communicator Awards of Distinction for multimedia educational programs that the company developed for Bayer Animal Health (Bayer), Nestle Purina, and Novartis Animal Health (Novartis) during 2011. These programs used multimedia games, activities, and simulations to teach scientific principles to healthcare staff.
For example, Bayer’s Parasite Scene Investigation online accredited continuing education program mimicked the popular show “CSI: Crime Scene Investigation” to teach veterinary technicians to correctly identify, diagnose, and treat common parasites found in pets. Nestle Purina’s Veterinary Diets Challenge computerized game was used at industry trade shows to engage attendees while teaching them about proper pet nutrition. And the Novartis It’s a Pet’s Life game is a team-based activity that educates veterinarians and their staff members on parasite prevention and treatment.
“Every educational program, meeting, and event we produce is geared toward enhancing the education of our clients’ target audiences to achieve corporate goals, and we’re thrilled to receive this recognition for our creative, results-oriented work,” said Leah Stephenson, chief creative officer at LifeLearn. “Bringing learning to life through fun activities and multimedia stimulation results in better retention and application of knowledge. The value we provide to clients is simply marrying complex scientific principles with creative learning techniques for longer-lasting results.”
The Communicator Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 550+ member organization of leading professionals from various disciplines of the visual arts. Current IAVA membership includes representatives from acclaimed media, advertising, and marketing firms such as Condè Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, HBO, Keller Crescent, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Tribal DDB, Victoria’s Secret, Wired, Yahoo!, and many others.
For more information about LifeLearn’s Corporate Solutions, visit http://www.lifelearn.com/for-corporate-partners/ .
About The Communicator Awards:
The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.
For more information:
Leah Stephenson
Chief Creative Officer
(800) 375-7994 ext. 235
lstephenson@lifelearn.com
LifeLearn launches new web resource for veterinarians, pet owners, partners
January 10, 2012
Improved navigation, helpful resources, multimedia tools, and expanded services.
GUELPH, ONTARIO – LifeLearn, Inc. has launched an engaging corporate web site with improved navigation, helpful resources, multimedia tools, and expanded services. The new site uses the same platform as LifeLearn’s WebDVM4 web site design and hosting service, which enables improved interaction with site visitors through blog articles, visitor comments, and social media.
“A large part of LifeLearn’s business is geared toward helping veterinarians create a strong online presence that enables better client communication and education, leading to better compliance, better business, and better patient care,” said James Carroll, chief operating officer of LifeLearn. “We are following our own advice with LifeLearn.com. Our new site allows us to better connect with our customers, highlight the broad scope of our services, provide more proactive service levels, and deliver information that helps veterinarians run a better business.”
Veterinarians and corporate partners are able to access several new services:
- Demonstrations, technical support videos, and frequently-asked questions for LifeLearn’s ClientEd Online and WebDVM4 products.
- Webinars, blog articles and whitepapers on various topics from business and practice management to marketing, branding and social media.
- Upcoming events such as continuing education courses and industry trade shows.
- Real-time streams from LifeLearn’s Twitter and Facebook pages.
Pet owners can also find and subscribe to LifeLearn’s new MyPetED service and mobile app, focused on “connecting people, pets and vets.” With educational content written by LifeLearn veterinary authors, MyPetED helps to reduce the amount of misinformation regarding pet health and drive pet owners to their veterinarian in an empowered manner.
MyPetED also includes a “Find a Vet” search database, “Adopt a Pet” search function, “My Pets” area to log pet health information and appointment records, and “My Vet” area to keep important contact information. The MyPetED mobile app is available through the Apple App Store.
“Today’s consumers want to interact with businesses through a rich, multimedia experience that’s current, engaging, and easy to navigate,” said Leah Stephenson, chief creative officer of LifeLearn. “The new LifeLearn.com not only delivers this for our customers but also demonstrates our ability to deliver superb online engagement on behalf of our corporate and veterinary clients alike.”
For more information, visit the new site at www.LifeLearn.com, or view a demonstration at Booth #1437 at the NAVC conference, Jan. 14 – 18 in Orlando, FL.
For more information, contact:
James Carroll
Chief Operating Officer
(800) 375-7994 x243
jcarroll@LifeLearn.com
LifeLearn launches WebDVM® version 4
July 12, 2011
Web site design and hosting service offers enhanced social media and SEO tools for veterinary practices.
GUELPH, ONTARIO – LifeLearn, Inc. has launched version 4 of its WebDVM® web site design and hosting service. Compared with prior versions, WebDVM 4 contains enhanced social media and search engine optimization (SEO) tools that allow veterinarians to better communicate with existing clients and raise visibility with prospective clients.
“The Internet has changed the way veterinary practices interact with their clients,” said James Carroll, Chief Operating Officer of LifeLearn. “Today, pet owners expect to be able to gain immediate access to pet health information and to interact with their veterinarian online, on their own terms. WebDVM 4 meets this need by making it much easier for veterinarians to update their web site content, self-publish blog articles, link to social media outlets, and ‘get found’ on search engines. A strong web site enables better client communication and education, which leads to better compliance, better business, and better patient care.”
With WebDVM 4, veterinarians will be able to:
- Easily integrate their website with social media pages such as Facebook, Twitter, and Flickr. Entering social media URLs once during setup links them automatically to social media icons on each page.
- Allow site visitors to bookmark information and share it via other social media sites.
- Easily publish blog articles with keywords that enhance search engine optimization.
- Better control how search engines read their site with enhanced SEO tools, allowing prospective clients to more easily find them online.
- Easily update their site with a more powerful content management system that’s still easy to use.
- Offer e-commerce capabilities and take advantage of effective email marketing services.
As with previous versions, WebDVM 4 integrates with LifeLearn’s ClientEd Online™ service that delivers more than 1,200 trusted, reliable client education articles right to a practice’s web site, updated monthly. It also offers professional web site designs; online request forms for boarding, appointments, prescription and food refills; and trusted support from LifeLearn’s team of web site professionals that includes weekly webinars and one-on-one training.
For more information, contact:
James Carroll
Chief Operating Officer, LifeLearn
(800) 375-7994 x243
jcarroll@LifeLearn.com
LifeLearn, Inc. launches Spanish module for ClientEd Online
April 5, 2011
Client education handouts in Spanish give veterinarians another tool to raise compliance.
GUELPH, ONTARIO – To assist veterinarians with the growing number of Spanish speaking pet owners, LifeLearn, Inc. has launched a Spanish language module for its ClientEd Online™ product line. This module will initially add 149 Spanish client education articles to ClientEd Online’s catalog of 1,200 handouts. New Spanish articles will be added monthly.
ClientEd Online is a web-based library of articles designed to help veterinary practices educate their clients, improving compliance and patient care. The service allows veterinary practices to search articles by keyword, customize handouts with clinic and client/patient information, and print or email articles to clients. The entire ClientEd Online library may also be integrated with the veterinary practice’s web site, creating a trusted online resource for clients.
Stewart Wright, product manager at LifeLearn, said, “As the number of Spanish-speaking pet owners grows, veterinary practices serving these clients will find these articles extremely helpful, covering topics such as neutering, training basics and aggression. Our veterinary customers are constantly striving to improve patient care and client service. Now, they can more effectively educate their Spanish-speaking clients, enabling better compliance, better business, and better patient care.”
Like the English articles, Spanish ClientEd Online handouts have been professionally written and updated by the most trusted veterinary educators in the industry. Each article is written in an engaging question-and-answer format, highlighting key points in a reader-friendly style. Articles also contain color images to enhance and reinforce understanding.
The Spanish module works with ClientEd Online’s Small Animal Series and is available as of April 1. For more information, visit www.LifeLearn-ClientEd.com.
For more information, contact:
James Carroll
CEO, Veterinary Division & Vice President, LifeLearn, Inc.
(800) 375-7994 x243
jcarroll@LifeLearn.com