Making the Necessary Tools Accessible
Of course you want to enable your sales team, but what does that mean to you?
At LifeLearn, we define sales enablement as a systematic approach to connecting sales reps with the tools and resources they need to successfully engage each unique buyer throughout the buying process. It’s about getting the right information into the right hands at the right time in the right format, and it needs to be consistent, yet flexible.
When your reps get the chance to tell your story, will they be ready? Our team can help.
The Right Information
To engage your target buyer, your sales team needs to be equipped with resources the buyer can easily relate to and understand.
Our team of biomedical communicators specializes in simplifying complicated messages and delivering high quality, engaging, and memorable content – within eDetailer presentations, animations, videos, infographics, white papers, and other forms of media. Transforming complex scientific information into palatable stories is what we do.
In the Right Hands
LifeLearn Stratus™ is our cloud-based platform that connects your mobile devices, laptops, and websites to a central asset and data management system. With Stratus, you can assign different permissions for each of your users (or groups of users) to ensure the right people are seeing the right information.
At the Right Time
Use Stratus to automate the distribution of new and updated content as soon as it’s published. Instead of spending countless hours searching for the right information, reps get seamless, automatic updates so they’re always prepared with the most up-to-date materials.
Reps are then free to present with or without an Internet connection. All data collected when without a connection will be stored locally and then automatically uploaded to the cloud once a Wi-Fi connection becomes available.
Gain Control & Offer Flexibility
Reps need to customize presentations to suit their specific client needs, but it’s critical that your core messages be delivered consistently. So how do you offer your reps that flexibility while also ensuring that your core content remains consistent?
With Stratus, you can do both. Whether created by LifeLearn, an agency, or your own internal team, slides can be locked so on-slide edits are not permitted by users in the field. Reps can then create custom presentations, in advance or on the fly, by dragging and dropping items from their library of slides and resources – no more creating presentations from scratch or searching multiple directories to find what they need.
Stratus gives you the power to ensure brand compliance and consistent product messaging every time, while offering reps an intuitive interface that easily allows for customization.
Track Usage & Optimize for the Future
The best sales enablement programs track how resources are being used, and more importantly, they use that data to improve upon future sales enablement efforts.
Stratus Analytics can track specific user data, whether that is a customer or a rep, as well as group averages. You can identify exactly how much (or how little) time is spent on each slide or resource, you can analyze results from surveys and quizzes, and you can adjust your messages accordingly – no more guessing or relying solely on anecdotal feedback.