Veterinary Website Solutions

Education & Communication

NEWS

News is a sure practice builder!

In the News on your home page keeps your site fresh and gives an additional reason for your clients to return over and over again. These repeat visits are necessary for your website to function as a professional marketing tool for your practice as well as an additional client service offering. The In The News section helps you to professionally promote your practice and bond clients.

Lifelearn adds news articles automatically

Lifelearn automatically submits two news articles to your site at the beginning of each month. These articles are written by the same Lifelearn team that supplies our world-renowned client education articles. These news articles are supportive of veterinary medicine. They include articles about important health issues of which your client should be aware and help to drive traffic and additional business to your practice. They include current topical events that may already be in the media in other forms, such as avian influenza, or human interest stories (e.g. service dog success story).

Add your own practice-specific news

The In the News area allows you to create your own clinic news items simply and easily without the need for any programming knowledge. Change your news daily or weekly and enhance it with a photograph! Your articles can be archived for re-use or re-editing later or they can be left on the news page for any length of time. Practices use this area to promote their services, drive traffic to other areas of the site (such as the Pet Health section, or the Photo Gallery for adoption or special events postings, for instance).

Be sure that your practice-specific articles promote your advancements and capabilities, as well as keeping your clients informed of necessary administrative changes.

Examples:

• Announce a new service offering such as boarding, grooming, alternative therapies, endoscopy, etc.
• Announce the latest continuing education event attended by a staff member.
• Introduce a new staff member or veterinarian.
• Announce a change in hours, appointment schedule or general policy.
• Display "Lost and Found" animals and pets available for adoption. All homepage news headlines link to a detailed text area and photograph (photograph optional).

PET HEALTH LIBRARY

Ensure your site is the primary destination for pet health education

Currently there are over 1000 articles available in the library covering common preventative, medical and surgical issues involving dogs, cats, birds, exotics and horses. There are a large number of behaviour articles and a comprehensive list of medications that can be reviewed for basic information on indications, potential side-effects and interactions.

Check out some sample articles below:

• Cats - Anal Sac Disease
• Dogs - Corneal Ulcers
• Behaviour of Dogs and Cats - Barking in Dogs
• Medications - Amoxicillin
• Birds - Canaries - Feeding
• Small Mammals - Chinchillas - Housing
• Reptiles - Choosing
• Horses - Navicular Syndrome

For a current list of articles included in the Pet Health Library visit our Demonstration Site.

Omit articles if desired

All of our Pet Health articles are written by professionals, however you will have the flexibility to choose to omit an article or full topic if you wish to do so for any reason.

This service will reinforce your role as your client's primary source for animal health information and not some other pet information source on the Internet of questionable accuracy.

Save time and money

The Pet Health library has the ability to reduce valuable 'unbilled' time spent on the phone. Clients generally have additional questions that arise after the initial diagnosis. These additional questions frequently stimulate 'unbilled' telephone consultations with members of both your professional and non-professional staff. During an office visit that results in a diagnosis, you can refer your clients to your web site for further information regarding their pet's problem.

Password protection brings added value to your clients

The Pet Health area of your site is password protected. The benefits of password protection of this information include:

• Promotion of this area of your site as a value-added service for your regular clients
• Clients will be better appreciate the value of this informative area of your web site
• Collection of client e-mail addresses for continuing communication of newsletters, appointment reminders and more

HELPFUL TIPS AND VIDEO CLIPS

Save time explaining routine home care

Save you and your staff valuable unbilled time in the office and on the telephone. Direct clients to your web site for a detailed explanation and demonstration of the following common scenarios:

Helpful Tips for Dogs

Helpful Tips for Cats

Increase owner's compliance for administering medications

• Video clips can be played over and over
• Copy of procedures can be printed
• Owners will learn better and have less anxiety in the comfort of their own home

SUPPLEMENT PET HEALTH VIDEOS

40 educational videos covering General, Canine and Feline topics that include common preventative, medical and surgical issues.

By contacting Lifelearn you have the flexibility to request the videos that you wish to have active on your site.

Use the videos to supplement and illustrate the information supplied in the Pet Health Articles, for better client comprehension and compliance.

EDUCATIONAL PROGRAMS

Educated clients purchase more services

It is a well-known fact in the veterinary industry that educating your clients on animal health is a professional means of marketing your services.

Use these informative presentations on your web site to detail your most common services and to educate your clients on the most important areas of preventive veterinary healthcare.

These programs include an array of multimedia including audio narration, video, animations, and interactivity.

The Importance of Dentistry for Your Pet

Your clients will understand the costs associated with a professional dental cleaning when they realize the detailed steps involved in dental prophylaxis. This program contains numerous animations and video clips to entertain your clients while educating them.

The Importance of Spaying and Neutering Your Pet

Your clients need to recognize that spaying or neutering a pet is a routine surgical procedure that can have many health benefits.

This module contains illustrations and animations to entertain your clients while educating them.

The Importance of Vaccinating Your Pet

Help your clients to understand that pets, like humans, should be protected by vaccination against a number of serious and potentially fatal infectious diseases.

Animation is used to explain important concepts.

The Importance of Nutrition for Your Pet

Your clients will benefit from knowing that quality nutrition is a necessary foundation to all physiological functions of their pet’s body. They will comply more readily with your recommendations after understanding these simple concepts.

FORMS FOR COMMUNICATION

Registration Forms

Clients only have to register with your site once, then they can use all of the special client-only features such as password restricted educational materials, Photo Gallery submissions and use of multiple request forms. All these client only features add tremendous value to your client’s overall veterinary practice experience.

Clients choose their own password and their username is simply their email address. This allows you to collect as many email addresses as possible.

Once a client has registered themselves and their pet(s), any time they use the request forms their particulars are remembered by the system there is no need for them to re-type their information everytime.

Appointment, Boarding and Prescription/Food Refill Forms

Clients can easily request appointments for medical reasons and boarding through the WebDVM system. Forms are simple and intuitive. You can customize the instructions at the top of the form to ensure the requests fit your own situation.

Clients can also request prescription refills and repeat pet food orders.

Clients want the flexibility and convenience of these services and will be appreciative of them being available out of regular hours. Your phone lines will be freed up the more these internet tools are used.

Email Addresses

A WebDVM practice site comes with five email accounts with the same extension as your domain name. For example, if your domain name is www.ABCanimalhospital.com , your email addresses would be DrJones@ABCanimalhospital.com, Info@ABCanimalhospital.com, and so on.

Your 'brand' is reinforced every time your email addresses are used!

Each account has ample storage (50 Mb) capacity on our servers.