Keywords are very confusing, especially to someone who isn’t as Google savvy as they would like to be. I’m here to explain how keywords work and why they are so important to incorporate into the content on your website to boost your SEO.
Keywords are unique to each website. They are what the “Google bots” use to pull your website when people do a search within Google. They may include:
- Your location – this can be broad (e.g. your city name), or highly-specific to the neighborhood your practice serves (e.g. “The Annex” which is in Toronto).
- Common words for your profession – remember that search engine users may type in “veterinarians,” or they may use terms like “vets” or “animal hospitals.”
- Key points of the content you are writing – for example, if you’re writing a blog post about Fatty Liver Disease in cats, “fat cats” would be a great set of keywords.
[Related: The Keyword Balancing Act]
But how do these keywords actually work?
Well, I have come up with a simple analogy to describe them for those of you that do not spend most of your days hunkered down in front of a computer by the light of your rock salt lamp (balanced chi is key!) all day long:
Think of the content on your website as the fuzzy half of Velcro®, and all of the keywords are the little stringy bits that stick out. Without these little stringy bits, the hooks on the other half have nothing to grab onto.
The search engine crawlers are the hooks – when someone types what they’re looking for into the search engine, the crawlers put out those hooks as they skim over the content all over the Internet – and the websites with the right stringy bits will “stick” and be returned to the person in the form of search engine results.
Hopefully this strange analogy helps to clarify the not-so-frightening world of keyword integration.