Online reputation is an elephant in the room – many business owners tiptoe around the concept, and would rather be ignored than face the prospect of handling online reviews.
But veterinary practices should embrace online reviews as a tool for managing their online reputation! As the infographic below shows, people trust online reviews – and you, in turn, can use them to build trust in your practice.
There’s even an upside to negative reviews!
We’ll be talking more about this in the coming weeks, so get ready to feel the love! In the meantime, peruse the following information for some ideas about why you should embrace and actively manage your online reputation. Some of these numbers apply more to product purchases than to service-based businesses, but there are still lots of interesting tidbits in here: