Why You Need Online Reviews [Infographic]

May 27, 2015 - Posted by LifeLearn

Online reputation is an elephant in the room – many business owners tiptoe around the concept, and would rather be ignored than face the prospect of handling online reviews.

But veterinary practices should embrace online reviews as a tool for managing their online reputation! As the infographic below shows, people trust online reviews – and you, in turn, can use them to build trust in your practice.

There’s even an upside to negative reviews!

snippet from the infographic

If the reviews are 100% positive, almost one third of users think the positive reviews are fake. Makes sense – no business is perfect, and if it looks that way, some people are bound to be skeptical.

snip from infographic showing 4.5 stars

Interesting! So the odd 3 star review that brings a product from 5 stars to 4.5 could make it more attractive. That’s probably related to the point above – if a product looks perfect, people might believe that it is too good to be true.

We’ll be talking more about this in the coming weeks, so get ready to feel the love! In the meantime, peruse the following information for some ideas about why you should embrace and actively manage your online reputation. Some of these numbers apply more to product purchases than to service-based businesses, but there are still lots of interesting tidbits in here:


Need some online reviews? VSmart Promote can help.